Do you know about one of the most successful Instagram campaigns to date?
Mercedes Benz created a social media campaign which brought together the top 5 Instagram photographers.
They put these photographers in a competition to take the best photos of the Mercedes Benz CLA.
The goal was to get the most likes for the photo and whoever accomplished this would win the Mercedes Benz.
This marketing strategy was cost-efficient as a small amount of investment was needed whilst most of the marketing was done through the Instagram photographers.
They turned this marketing campaign into an Instagrammers competition where anyone could also join and compete for the Mercedes car.
The results were astonishing. From the little initial investment, Mercedez Benz had gained:
87,000,000 organic Instagram impressions.
2,000,000 Instagram likes.
150 new marketing assets (stunning photos of the car).
If you’re not sold on the idea of marketing an investment product, such as a car, over the internet, then think of this as a brand outreach strategy.
Consumers will have Mercedez Benz stuck on their feed and in their subconsciousness for a long time.
When it comes to buying a car, who are they then going to think of first?