Are you confused about how you should use your social media?
The purpose of social media isn't so much about promoting your services to hopefully gain a customer base. But instead to promote your brand and provide value to an interested customer base.
The more interest people have in your brand the better brand outreach you have gained.
Social media is about creating that loyal customer base that trusts your brand and what it is through inside and out. Creating a social media account for your brand to just publish the services you offer and marketing that is not going to get people interested in following you. Think from your own perspective.
What would you like to see that will genuinely give you interest in a brand from a social media post?